Proof of Execution
Case Studies
What brands and companies have run on the Block, with the numbers: guests, impressions, layouts and what it took to produce.
Feed the Block: 2025 Season
Feed the Block is the large-scale, free cultural event series that launched F.E.E.D. as a destination. Produced by Corner Bar with ForestHouse, the 2025 season featured three headline events (Gryffin, Major Lazer and Diplo), transforming Fremont East into a high-energy cultural destination on Thursday evenings. With 32,000+ total attendees, 10,000+ casino crossover visits per event, nearly 8 million social impressions, and broadcast coverage across FOX, NBC, and CBS, the series demonstrated the district's capacity for city-scale cultural programming and directly catalyzed the creation of the F.E.E.D. platform.
TransUnion: CES 2026 Activation
TransUnion leveraged F.E.E.D.'s multi-venue infrastructure for a three-day CES 2026 brand activation, combining district-wide building wraps, street-level experiences, rooftop networking receptions, and live entertainment. The unified operating platform enabled seamless coordination across all touchpoints, delivering a premium brand environment for 2,500+ executives and industry professionals.