January 2026
TransUnion — CES 2026 Activation
2,500+
Total Guests
Across three days of CES activation programming
4.1M
Brand Impressions
Combined on-site, social media, and press coverage
Operational Summary
TransUnion leveraged F.E.E.D.'s multi-venue infrastructure for a three-day CES 2026 brand activation, combining district-wide building wraps, street-level experiences, rooftop networking receptions, and live entertainment. The unified operating platform enabled seamless coordination across all touchpoints, delivering a premium brand environment for 2,500+ executives and industry professionals.
Guest Count
2,500
Activation Scope
Infrastructure Used
- →Commonwealth rooftop and main floor
- →Street-level activation zone on Fremont
- →District-wide building wraps and signage
- →Concert-grade sound and lighting
- →Professional security perimeter
- →Credential and access control systems
Custom Elements
- ◆Branded building wraps across district facades
- ◆Interactive data visualization installations
- ◆Executive networking reception on rooftop
- ◆Live entertainment programming
- ◆Custom food and beverage program
- ◆VIP hospitality suites
“F.E.E.D. gave us the ability to create an immersive brand experience at a scale that simply isn't possible with a traditional venue rental. The single-operator model meant we had one team handling everything from permitting to production.”
TransUnion Events Team
CES 2026 Activation
The Full Story
